Why Lady Grace

The company is called Lady Grace because it aims to nurture lady like behaviour patterns in the female population. One asks themselves who is a lady and what does it mean to be graceful.

A lady is a name earned from respect towards a woman. She merits this title from the way in which she carries herself that commands the respect she gets in return. A lady is in this case said to be dignified and well mannered. As a result she becomes attractive. By this description, it is then fair to say that not every woman is a lady.

The act of being graceful is an illustration of a person who has poise, is refined and elegant. Grace can earn a woman the title lady. Thus Lady Grace is befitting all things considered of the product and the campaign and what is to be achieved.